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Ori Brafman, Author of “Sway: The Irresistible Pull of Irrational Behavior” on Purchase Psychology, Interview Insights and Employee Incentives
Ori will change the way you think about the way you think. Sway is an insightful book on a personal and professional level. In this interview, Ori regales us with story after story of "typical irrational behavior" and artfully applies it to:
1) Insight for marketers into purchase psychology.
2) How to leverage the power of beauty.
3) How to hire the right person, not just the person you like.
4) How to find and work with a winning therapist.
5) Managing your VC as an entrepreneur.
6) Incentivizing employees for pleasure vs. altruism.
7) Becoming an expert in challenging authority in your organization.
8) The 4 personality types it takes to make good decisions.
This fast paced and entertaining interview will help you overcome "the diagnosis bias," "loss aversion," "value attribution," "commitment issues" and the "chameleon effect." You are suffering from many of these scenarios in your daily life right now. Listening to this show and reading sway will help you overcome your biases, become a more rational decision-maker and have more success in your career and your personal life.
Powerful insights, packaged in a fun conversation make this a must listen episode of DishyMix.
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By Susan BrattonOri will change the way you think about the way you think. Sway is an insightful book on a personal and professional level. In this interview, Ori regales us with story after story of "typical irrational behavior" and artfully applies it to:
1) Insight for marketers into purchase psychology.
2) How to leverage the power of beauty.
3) How to hire the right person, not just the person you like.
4) How to find and work with a winning therapist.
5) Managing your VC as an entrepreneur.
6) Incentivizing employees for pleasure vs. altruism.
7) Becoming an expert in challenging authority in your organization.
8) The 4 personality types it takes to make good decisions.
This fast paced and entertaining interview will help you overcome "the diagnosis bias," "loss aversion," "value attribution," "commitment issues" and the "chameleon effect." You are suffering from many of these scenarios in your daily life right now. Listening to this show and reading sway will help you overcome your biases, become a more rational decision-maker and have more success in your career and your personal life.
Powerful insights, packaged in a fun conversation make this a must listen episode of DishyMix.