On today's episode, Beck Bamberger sits down with fellow San Diegan Orianna Bretschger, Co-Founder and CEO of Aquacycl. In this episode, Oriana shared why the dirtiest water inspires the best solutions, her mindset shift from scientist to founder, and the realization that you will never please everyone in business.

Orianna’s biggest mindset shift after leaving the lab? Stop pitching the tech and focus on the real-world problem you’re solving for each stakeholder. People care about their specific pain points, not the science behind your “cool widget.”