Origin Matters

Paul Vitiello from Biotics Research explains why in-house testing and species/origin transparency with ORIVO matter more than ever right now.

Biotics Research has spent 50 years building trust with licensed practitioners, and Paul breaks down what that looks like in practice. From a practitioner-focused manufacturing model to an in-house lab with 30+ employees and an obsessive focus on quality control. He also shares why Biotics became the first US brand verified by ORIVO, and why that decision still matters eight years later.

Supplements, clean eating, and "healthy" habits can still leave you stuck if the real foundations are out of balance. Jamie Belz breaks down the seven foundations of optimal health and shows why they all have to work together before anything else can fall into place.

Jamie Belz is the host of the Body Wisdom Podcast and a business development specialist for the Nutritional Therapy Association. She brings a bio-individual, root-cause perspective that makes health feel practical instead of overwhelming.

Body Wisdom Podcast - https://podcasts.apple.com/us/podcast/the-body-wisdom-podcast/id1733339864

Nutritional Therapy Association - https://www.nutritionaltherapy.com/

If you've ever wondered how ORIVO helps producers and brands verify the species and origin of their products, this conversation pulls back the curtain. In this episode, ORIVO CTO Erik Fuglseth explains how DNA/NGS, NMR, and IRMS work, and how ORIVO uses them to help honest brands scientifically prove their sourcing.

What if the key to creating trust and loyalty in the pet industry lies in transparency, traceability, and sustainability-values borrowed from high fashion? Donnie Yamamoto, founder of Vital Pet Life, reveals how her fashion background revolutionized her approach to pet supplements, elevating quality standards and consumer trust in a crowded market. Discover how her journey from sustainable apparel to premium pet wellness is shaping the future of responsible pet care.

In this episode, we go back to the origin of ORIVO. Spencer sits down with co-founders Svein Erik Haugmo (CEO) and Erik Fuglseth (CTO), who share their journey from scientists to startup founders. We discuss what first drew them to science, how they connected, and the path to establishing ORIVO.

This episode introduces Origin Matters, a podcast by ORIVO focused on transparency and trust in the supplement and nutrition industries. Host Spencer Macintyre outlines how the show will explore the importance of ingredient origin, the science behind product verification, and the real-world challenges companies face in ensuring quality and authenticity.