Would a watch by any other name sell so well?

Watch brand names have historically been the last name of the founders with a few names of factory locations thrown in. More modern watch brands have created new words that were easy to say for marketing, think Rolex. The latest brands follow the lead of modern companies and create a name that is memorable over the idea of naming it for the founders.

Do these different approaches change the way you think of a brand? Does the difficult to pronounce older brands have a harder time marketing?

We talk it over on this weeks episode of Matties To Watches.