Chicago is the third largest city in the US but had its first ever fashion week this year. Brands like Sheila Rashid are putting it on the map by representing Chicago style with collections referential to blue-collar work through their own local fashion dialect (hello monochrome fits). Being so representative of a place while appealing to a global audience AND landing on the highest of profiled celebrities like Zendaya, Chance the Rapper and Lena Waithe is no easy feat. Learn how Sheila gets it done while leaning into her superpowers of storytelling, signature pieces and relationships with stylists (ahem, Law Roach). 

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