In this episode of The Next CMO podcast, Peter turns the host microphone to Rowan Tonkin, the CMO of Planful. Rowan interviews Peter and Plannuh co-founder, Scott Todaro, about the origin story of Plannuh and The Next CMO.

We talk about the idea that sparked the creation of Plannuh, the role of “The Next CMO” book and thought leadership marketing in the Plannuh story, why Plannuh sold to Planful, and much more.