In this Origins episode, Dana sits down with Kelsey Correia to share the story behind Floriana, a historic Massachusetts venue that was in need of a fresh start.

Kelsey shares her journey from event planner to venue operator, how she convinced a hesitant ownership group to trust her vision, and the risks she took to help transform the property into a thriving wedding venue. From rebranding and rebuilding systems to taking catering in-house and creating an intentional guest experience, Kelsey offers an honest look at what it takes to grow a venue from the inside out.

This conversation explores entrepreneurship, leadership, trusting your instincts, and the realities of building a business when there is no guaranteed path forward.

Whether you're a venue owner, event professional, or someone dreaming about taking the leap into business ownership, Kelsey's story is full of practical insights and inspiration.

Check Out Kelsey's Amazing Property:

The Floriana
Also make sure you are following them on Instagram @florianaipswich

Thank you to our amazing sponsors!

Aisle Planner
Wedding Pro

Brite Biz

Lead Lock

Releventful

Event Guard
VenueX AI

Interested in learning more about The Venue Masterclass?

Join us February 21-24 in Tampa, Florida. Learn more here: https://www.thevenuemasterclass.com

Follow my new ventures:

https://mcalisterleftwich.com/
https://thegrahammill.com/