Data management is essential for retailers to manage their data effectively to gain valuable insights into customer behavior, preferences, and purchase patterns. By doing so, retailers can make data-driven decisions and improve their operations, sales, and marketing strategies.

However, managing data can be challenging for retailers due to the volume, variety, and velocity of data generated by multiple sources, such as social media, mobile devices, and online platforms. 

Retailers must also comply with data privacy regulations and ensure the security of their customers' personal information. Additionally, they need to invest in advanced technology and skilled personnel to manage data effectively.

In this episode of the EM360 Podcast, Head of Content Matt Harris speaks to Ramesh Shurma, Founder and CEO at Orion Governance, to discuss:

• Major data challenges faced by retailers
• Protecting data assets in the face of recession
• Governance predictions for the next five years