This episode features the insightful Orla Cooney. Orla is the Chief Operating Officer at Magico. Orla goes into great detail about onboarding on Magico and the success stories some businesses have had working with her. We talk at length about the lifetime value of a customer and how the pandemic increased the market of brick-and-mortar businesses moving online. We look at Irish industries and discuss the opportunities Magico could bring to a business. Lastly, Orla shares how her upbringing has helped her career and ability to keep growing in a fast-moving space. This episode is perfect for businesses moving from more traditional means to a move online approach.