This episode features the wonderful Orlagh Cassidy. An Experienced Marketer who works at Modulacc. Orlagh shows her wide range of digital marketing knowledge but focuses on the SEO and Blog content side of things. She speaks about the importance of constantly revisiting and adding content. Using SEMrush and Google Planner to identify new keyword and content ideas. Orlagh also identifies the trick of using negative keywords to her advantage. She also recommended Pingdom for site speed analytics and we talked about our love for businesses who use quirky headlines and become part of current culture.