When you start a business, you should always be thinking about what your end goal is, says Adam Brown, founder of luxury swimwear brand Orlebar Brown, on the latest episode of the Innovators podcast. In Brown’s case, it was the eventual acquisition by none other than Chanel. During this episode, Brown tells us just why the acquisition is a match made in heaven, how he is bringing sustainability into the brand in a creative way, and how brands can get the luxury consumer to forget about the price tag.