In this Ortho Marketing episode, Dean Steinman is joined by Robert Brill, CEO of Brill Media. They discuss how automation is reshaping digital advertising. They dive into programmatic ads, how they improve targeting and efficiency, and what the future holds for marketers. Whether you're new to the concept or looking to refine your strategy, this episode has valuable insights for you. Tune in!

Ready to elevate your practice? Contact us!
https://orthomarketing.com/contact-us/ 

About Robert Brill
Robert Brill is the CEO of Brill Media, a top white-label media buying agency that eliminates the guesswork from marketing. Under his leadership, Brill Media has earned recognition from the Inc. 5000 and Financial Times 500 a combined 11 times, establishing it as one of the fastest-growing private companies in the U.S. 

For more information: https://brillmedia.co

In this Ortho Marketing episode, Dean Steinman is joined by Greg Essenmacher, founder of GnA Consult. They discuss the power of team accountability in delivering an exceptional patient experience. They explore strategies for team development, leadership, and creating a culture where every team member plays a vital role in patient satisfaction. Tune in for expert insights on strengthening your practice from the inside out! 

Ready to elevate your practice?
Contact us! https://orthomarketing.com/contact-us/

About Greg Essenmacher
Greg Essenmacher, a leading expert in Fixed Full Arch dentistry, transforms single office practitioners into successful implant practices through tailored solutions and cross-functional collaboration. As founder of GnA Consult, Greg enhances practice efficiency, patient acquisition, and treatment planning. With a focus on Fixed Full Arch for nearly a decade, he integrates best practices and hosts The Tooth Sleuth podcast. 

For more information: https://www.dentalconsult4u.com/

In this Ortho Marketing episode, Dean Steinman is joined by John Nabors of FirstClass Aligners. They explore the latest advancements in clear aligner technology, how they’re shaping the future of orthodontics, and what dentists and orthodontists need to know to stay ahead in the industry. John shares his expertise on treatment innovations, patient benefits, and the evolving role of clear aligners in modern dental care.

Ready to elevate your practice? Contact us!
https://orthomarketing.com/contact-us/

About John Nabors
John Nabors is the CEO of FirstClass Aligners Inc., bringing over 30 years of global orthodontic leadership experience from companies like 3M Unitek, Biolux, 3Shape, and StarAligners. He founded FirstClass Aligners with the mission to make teeth straightening simple, affordable, and effective for both doctors and patients.

For more information visit https://www.firstclassaligners.com

In this Ortho Marketing episode, Dean Steinman is joined by industry experts Cathy and Samantha Konner from Proviser. They dive into the world of insurance and business growth. Tune in as we discuss key strategies, common pitfalls, and expert tips to help you protect and scale your business effectively!

Ready to elevate your practice? Contact us!
https://orthomarketing.com/contact-us/ 

About Cathy Konner
Since 1996, Cathy Konner had been helping her clients from every walk of life, create financial strategies to meet thier goals. In 2020, an invitation to speak at UMDNJ's School of Dental Medicine, changed her direction. Recognizing that the Students, Residents and Faculty were immensely underserved, she decided to focus her business to serve the Dental industry as well as Medical. Fast forward to today, her practice helps over 5,000 clients navigate their personal and business finances. From graduating Dental School to becoming an associate and then transitioning into Practice Ownership, her team does it all. 

About Samantha Konner
Samantha Konner shifted her career path from being in the Hospitality Industry to joining the Financial Services Industry in early 2018, and with good intent. After a decade in the Hospitality world, an industry that she truly loved, Samantha realized that she was working a job that was no longer satisfying her desire to create experiences. Recognizing that her mother’s practice had become successful in helping others throughout the duration of their lives, not just for a weekend or a night, Samantha decided that her career path should be one of just that - helping others to protect and prosper in their lives. Samantha joined her mother, Cathy, in her practice to work with dental professionals uncover plans that bring security, clarity, and wealth maximization strategies to their futures. 

For more information, visit www.proviserprotect.us

In this Ortho Marketing Podcast, Dean Steinman is joined by Casey Bull, Chief Operating Officer of MyOrthoVA. They dive into how virtual assistants can transform your practice, from streamlining patient communications and appointment scheduling to managing administrative tasks and improving overall efficiency. Discover practical tips, success stories, and actionable strategies to help you focus on what matters most—providing exceptional patient care. If you're ready to modernize your approach and embrace the power of virtual support, this podcast is for you! 

Ready to elevate your practice?
Contact us! https://orthomarketing.com/contact-us/

About Casey Bull
Casey Bull is the Chief Operating Officer of MyOrthoVA, a leading provider of virtual assistant services tailored specifically for orthodontic practices. With an MBA from Pepperdine University and over a decade of experience in marketing, sales, and client success within the healthcare and dental industries, Casey has a passion for helping orthodontists streamline operations, improve patient care, and grow their businesses. As a published author and speaker at dental conferences, Casey combines her expertise in digital marketing and practice management to offer innovative solutions for the unique challenges faced by orthodontic teams.

Contact MyOrthoVA: https://www.myorthova.com/

In this Ortho Marketing Podcast, Dean Steinman is joined by Dr. Amanda Wilson, CEO StraightSmile Solutions. They explore the transformative journey of integrating orthodontic services into an already streamlined practice. Discover actionable insights on balancing efficiency with growth, the benefits of adding orthodontics, and how this strategic move can elevate patient care while boosting revenue.

Ready to elevate your practice?
Contact us! https://orthomarketing.com/contact-us/

About Dr. Amanda Wilson
I’m Amanda Wilson, an orthodontist, dental consultant, and dental advisor by profession. After 10 years in private practice in the San Francisco Bay Area, I created StraightSmile Solutions® as an orthodontic consulting company that directly services primary care dentists and their unique needs.

I can consult on any orthodontic service, process, vendor, or procedure but ultimately my core values are airway focused (AirwayDontics™), non-extraction, non-surgical, early orthodontic treatment (My Phase 1 Smile™). I met my husband, a general dentist, in dental school at UCSF. When he inquired about adding ortho to his menu of services, he asked which course he should take. I took a deep dive, and I was appalled by the lack of quality, airway focused, holistic, comprehensive orthodontic education for General and Pediatric Dentists. I’ve always loved to teach, and I thought I could help save lives and airways by not only teaching primary-care, oral physicians how to do ortho the RIGHT way but also make the process efficient and productive.

On a personal note, I live in Honolulu, and I love spending time with my husband and my teenage kids and volunteering as a Senior Girl Scout® Leader and for USA Swimming® as a N3 Stroke and Turn Judge. I appreciate your support with my small business as I love the flexibility of orthodontic coaching because it allows me to travel with my kids who are both nationally ranked, competitive swimmers. My eighteen-year-old son, Evan, is aiming for 2028 Olympic Trials and currently going through Division 1 recruiting and his fifteen-year -old sister, Olivia, ins’t too far behind him . You make this dream possible for our ohana. Mahalo!

In this episode, host Dean Steinman sits down with consultant Shelley Bostrom to discuss innovative strategies that help healthcarepractices attract more patients while staying agile in today’s fast-paced world. Shelley shares actionable insights on boosting patient acquisition, optimizing response times, and leveraging technology to create an exceptional patient experience. Whether you’re looking to grow your practice or streamline your operations, this conversation is packed with tips to help you adapt and thrive. Tune in to transform the way you connect with patients and ensure your practice stays ahead of the curve!

Ready to elevate your practice? 
Contact us! https://orthomarketing.com/contact-us/ 

About Shelley Bostrom
Shelley Bostrom is the founder and owner of Align My Practice - your ultimate partner in all things orthodontics. With an unparalleled understanding of the industry, Shelley has a knack for developing customized solutions that cater to your unique needs. Her warmth and sincerity make her an exceptional collaborator, as she works hand in hand with each client to help them realize their vision. At Align My Practice, Shelley and her team offer a comprehensive range of services that are designed to supercharge your practice growth, optimize team performance, and maximize your overall success. With Shelley at the helm, you can rest assured that your practice will be in the hands of a seasoned professional who is deeply committed to helping you achieve your goals.

In this episode, host Dean Steinman sits down with Shelley Bostrom, a seasoned expert in practice growth, to dive into the strategies that help practices stand out during new patient consults. Shelley shares practical tips for creating a memorable first impression, building trust quickly, and showcasing what makes your practice unique—all essential elements in today’s competitive market.

Ready to elevate your practice? Contact us!
https://orthomarketing.com/contact-us/

About Shelley Bostrom
Shelley Bostrom is the founder and owner of Align My Practice - your ultimate partner in all things orthodontics. With an unparalleled understanding of the industry, Shelley has a knack for developing customized solutions that cater to your unique needs. Her warmth and sincerity make her an exceptional collaborator, as she works hand in hand with each client to help them realize their vision. At Align My Practice, Shelley and her team offer a comprehensive range of services that are designed to supercharge your practice growth, optimize team performance, and maximize your overall success. With Shelley at the helm, you can rest assured that your practice will be in the hands of a seasoned professional who is deeply committed to helping you achieve your goals.

In this Ortho Marketing Podcast, Dean Steinman is joined by Blair Feldman, Co-founder & President of Retainer Club. They explore the power of retainers as a tool for patient reactivation. Learn how your practice can leverage retainer programs to re-engage past patients, increase appointment bookings, and strengthen long-term relationships. Tune in!

Ready to elevate your practice?
Contact us! https://orthomarketing.com/contact-us/

About Blair Feldman
Dr. Blair Feldman is an orthodontic specialist practicing in the Phoenix area for over 20 years. He was an adjunct professor of orthodontics for 8 years at AT Still university in Mesa, AZ. He was the former team orthodontist for the Phoenix Suns and Arizona Diamondbacks. Presently, he is the cofounder of Retainer Club and Mouthguard Club - 2 great companies that bring online services to top orthodontic practices around the US and soon to be internationally.
www.retainerclub.com

In this Ortho Marketing Podcast, Dean Steinman is joined by Adi Campuzano, Founder & CEO of Dedicated Office Solutions. They discuss the critical role of answering your phone promptly and professionally. Learn how your response time can make or break sales and why the first impression on a call is key to winning business.

Ready to elevate your practice? Contact us!
https://orthomarketing.com/contact-us/

About Adi Campuzano
Founder & CEO of Dedicated Office Solutions
Contact: https://www.linkedin.com/in/adi-campuzano-18040111/