In this episode of The Edge, host Alex Rodriguez sits down with Orus Guerra, CEO of Southwest Labs based in Albuquerque, to discuss leadership, entrepreneurship, and the power of recognizing opportunities. Orus shares his journey from sales and marketing to founding multiple successful businesses, highlighting how his natural curiosity and willingness to take calculated risks have shaped his career. They explore the importance of building strong teams, fostering open communication, and creating a culture where ideas are valued and welcomed from all levels of the organization.

Connect with Orus on LinkedIn. Learn more about Southwest Labs.  

 

Key Takeaways:

• The origin story of Southwest Labs (2:00)
• Orus's natural ability to recognize opportunities (9:40)
• Commit now and figure it out later (11:10)
• The value of surrounding yourself with smart people (19:21)
• Creating a collaborative team culture (22:16)
• Orus's edge (24:44)
• Balancing business and family (30:33)