When it comes to our vision and hearing, we can easily compress it down into numbers, but it’s a whole other story for our sense of smell. After spending time researching neuroscience in college, this episode’s guest found that we don’t know much about smell or how to quantify it despite smell being such an integral part of our lives. That’s why he’s made it his mission to incorporate scent with technology.

In this episode of the Data Masters podcast, we speak with Alex Wiltschko, neuroscientist and CEO of Osmo, a digital olfaction company on a mission to give computers a sense of smell to give everyone a chance at a better life.

Tune into this episode of Data Masters to learn how computers will soon generate smells like we generate images and sounds today.