<p>If information can help us make good decisions, why would we sometimes actively avoid it? In this episode, Mel and Dan discuss the ostrich effect, and how brands can overcome the tendency we have to bury our heads in the sand.</p>

If information can help us make good decisions, why would we sometimes actively avoid it? In this episode, Mel and Dan discuss the ostrich effect, and how brands can overcome the tendency we have to bury our heads in the sand.

Ostrich effect: Why you really should just go to the doctor

Bad Decisions is the podcast that helps marketers understand why we choose what we choose, why we think what we think, and how to exploit this stuff for fun and commercial gain.

Share Ostrich effect: Why you really should just go to the doctor

Sign up to save your podcasts

Ostrich effect: Why you really should just go to the doctor

Ostrich effect: Why you really should just go to the doctor

More shows like Bad Decisions

Cautionary Tales with Tim Harford

The Rest Is History