Cinema Week and Comscore released a report about how advertising movies on TikTok drives up box office attendance. Shayla and Kyle break down why TikTok is a useful tool for advertising and offer helpful tips for using the app, while Ken tries to log onto his Myspace page.Full report available <a href="https://cinemaunited.org/wp-content/uploads/2026/04/Built-By-Fandom-Report.pdf?utm_medium=email&_hsenc=p2ANqtz-8xiAgiXKsMeTsBzwc0dQ4eiwS4a56ouVHG0YPno5YUATpkIb94wYu0CKwlbiwbAomh1A9TYnKopbwgXDE5L8UzzTBKSA&_hsmi=413787797&utm_content=413787797&utm_source=hs_email" rel="noopener noreferrer" target="_blank">here</a>.

Cinema Week and Comscore released a report about how advertising movies on TikTok drives up box office attendance. Shayla and Kyle break down why TikTok is a useful tool for advertising and offer helpful tips for using the app, while Ken tries to log onto his Myspace page. Full report available here.

Cinema Week and Comscore released a report about how advertising movies on TikTok drives up box office attendance. Shayla and Kyle break down why TikTok is a useful tool for advertising and offer helpful tips for using the app, while Ken tries to log onto his Myspace page.Full report available <a href="https://cinemaunited.org/wp-content/uploads/2026/04/Built-By-Fandom-Report.pdf?utm_medium=email&amp;_hsenc=p2ANqtz-8xiAgiXKsMeTsBzwc0dQ4eiwS4a56ouVHG0YPno5YUATpkIb94wYu0CKwlbiwbAomh1A9TYnKopbwgXDE5L8UzzTBKSA&amp;_hsmi=413787797&amp;utm_content=413787797&amp;utm_source=hs_email" rel="noopener noreferrer">here</a>.

OTB #378: TikTok Engagement Is Predicting The Box Office

Current Movie Theater News, Operations, And Insights From The People That Book The Movies. 
Each week Codi, Ken and Kyle breakdown the latest distribution and box office trends, while offering unique and fun perspectives on the current industry news that only exhibitors and those who have to deal with them can appreciate!

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Current Movie Theater News, Operations, And Insights From The People That Book The Movies. Each week Codi, Ken and Kyle breakdown the latest distribution and box office trends, while offering unique and fun perspectives on the current industry news that only exhibitors and those who have to deal with them can appreciate!

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OTB #378: TikTok Engagement Is Predicting The Box Office

OTB #378: TikTok Engagement Is Predicting The Box Office

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