We hear a lot about “attention” these days… “People’s attention spans are getting shorter.” “There’s too much competition for our attention.” “It’s easier to lose attention than it used to be.” Attention seems to be getting a lot of, well, attention these days. And it’s for good reason… If you’re operating an online business, your ability to GAIN and HOLD the attention of your audience will make or break your success. Today we’re going to examine how much attention you need, how to get it, and how to use it for a good purpose that benefits your business as well as your followers.