OTT has been an interesting sector in the past few years. It’s long-standing media houses like Zee which have actually been able to penetrate into the mass market - their Tier 2’s & 3’s. Not just that, Indian content plays a strong role with its overseas audience in Bangladesh, Sri-Lanka or even the western countries like London & Canada.

This episode dives into:

Content creation in today’s times

The future of OTT

Technology innovation in the OTT sector

Consumption patterns of Indian audience, globally

Rivalry between players

There’s a lot on what OTT’s content consumption could look like in the coming months, with Krunal Desai of Zee5, on Why Not.