In this Episode of Mostly Automotive Marketing with Matt Wilson we revisit one of Matt’s favorite topics – OTT. Does it sound boring? It’s not. If you like Automotive Marketing. If you don’t like Automotive Marketing then, yes, it’s boring. What is it? Why should dealers consider it? What kind of attribution is available? Matt’s guest is Ed Steenman, Owner at Steenman and Associates and contributor at Dealer Marketing Magazine.

Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.