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OTT Executive Podcast S3 E8 Natalie Gabathuler-Scully, Vevo EVP, Revenue Distribution and Data Operations
1) Natalie's current role; 2) Career background from JP Morgan to ESPN; 3) Vevo's global operations-- streaming across 34 distribution platforms including YouTubeTV, Samsung TV+, Pluto, Roku, and Amazon FireTV-- over 800,000 pieces of content; 4) Launching FAST channels; 5) Embracing a data-driven environment; 6) The promise vs. the reality of addressable advertising; 7) The process of data and advertising experimentation; 8) When will measurement become standardized and reliable?; 9) Future of FAST and role of CTV; 10) Personalization of the "long tail"; 11) Natalie's renewed love of horse-back riding.
Also watch on YouTube: https://www.youtube.com/@ottexecutive
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By Brian Mahony1) Natalie's current role; 2) Career background from JP Morgan to ESPN; 3) Vevo's global operations-- streaming across 34 distribution platforms including YouTubeTV, Samsung TV+, Pluto, Roku, and Amazon FireTV-- over 800,000 pieces of content; 4) Launching FAST channels; 5) Embracing a data-driven environment; 6) The promise vs. the reality of addressable advertising; 7) The process of data and advertising experimentation; 8) When will measurement become standardized and reliable?; 9) Future of FAST and role of CTV; 10) Personalization of the "long tail"; 11) Natalie's renewed love of horse-back riding.
Also watch on YouTube: https://www.youtube.com/@ottexecutive