On this episode of the Ottawa Entrepreneurs Podcast, Pat hosts Robert Smith the Owner and Creative Director of Greenmelon, a local branding marketing agency.

Greenmelon is a branding and graphic design company that has done work for some of Ottawa’s largest brands. The primary focus is retail and consumer engagement, specifically focusing on the B2C consumers approach. Today, we discuss why developing a brand strategy is key for your business and the steps you need to take to ensure you are successful.

To learn more about Greenmelon visit their website here.