We are excited to have Otto Mitter back to talk about Educational Marketing...or what I like to call it content marketing. 

Before social media was created, most marketing focused on trying to explain features and benefits, hoping you'd see this and buy the product or service. All that changed with social media. Now most influencers and companies focus on giving people value through helpful information on social media. 

In today's episode, Otto goes into how Elleebana approaches educational marketing and how extremely effective it is in growing your business. Otto shares a ton of useful info and tips on this important marketing tool. 

ANNOUNCEMENTS:⁣

LASHCON 2022 REPLAY WILL BE ON SALE SOON!

Did you miss coming to LASHCON? 

If so, no worries...we have you covered. We will be launching the replay of all the sessions on Sunday and Monday very soon. 

Keep an eye on our social media or on our website www.thelashconference.com and we'll be launching our 2022 LASHCON replay very soon. 

TUSSANEE'S LASH RETENTION AND STYLING COURSE

We will be launching our 2023 schedule soon. 

Our classes are up for sale on our website: www.lashcastproductions.com

Or go to our IG page and look for the link in the bio.

⁣JOIN OUR LASHCAST INSIDER CLUB:⁣⁣⁣
Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. ⁣⁣⁣
⁣⁣
Go here to sign up: https://bit.ly/3eG7RPT
⁣⁣⁣
IG: ⁣⁣⁣
@lashcast
@thelashconference.con⁣⁣⁣

Join our free Facebook group: www.facebook.com/groups/lashcastpodcast/⁣⁣⁣
⁣⁣
Contact Paul Luebbers: paul@lashcast.com

262. Otto Mitter Explains How Educational Marketing Can Grow Your Business

In an industry where most of us spend the majority of our time working alone in a room, this is a podcast where you can learn, be encouraged, be inspired and make connections with other lash and beauty professionals.

Business

Investing

Careers

Management & Marketing

Business News

Shopping

In this episode of LashCast, we sit down with Nancy Lee of Loved & Lashed as she shares her lash journey why she decided to close her salon. Inspired by her encounter with Hanna from London Lash at LASHCON, Nancy delves into the unexpected struggles she faced during this transition. She opens up about the complexities of managing multiple businesses and the tough decisions that come with it.
Nancy also discusses the personal side of her journey, highlighting the importance of creating a business that allows her to prioritize homeschooling her son. She candidly reveals her concerns about being perceived as a failure for closing her salon, offering valuable insights and encouragement for anyone facing similar crossroads. Tune in for an honest conversation about balancing personal and professional aspirations in the beauty industry.

www.lovedandlashed.com
@loveandlashed

LAS VEGAS LASH SOCIAL

Going to the International Beauty Show (IBS) in Las Vegas this June 22-24th?
You are? Awesome!

You need to come to the Lash Social hosted by Lash Boss Radio and LashCast. There will be food, drinks, music as well as photo ops with all your lash besties.

PLUS...We will be giving out swag bags to the first 50 attendees from our amazing sponsors!
The party will be in the Sahara Blanca Penthouse...that's right...we are partying in a penthouse in Vegas!

Here are the deets about the party:
DATE: JUNE 22, 2024
LOCATION: Blanca Penthouse at the Sahara Hotel
ADDRESS: 2535 S Las Vegas Blvd, Las Vegas, NV 89109T
IME: 8pm-12am
COST: $67
THEME: Neon Nights

We have a discount code for you. You’ll save $10!
DISCOUNT CODE: LASHSOCIAL

FUN FACT: Lenny Kravitz designed the suite himself.

NOTE: We will have a host at the Blanca Tower elevators, where you will be checked in and allowed up if you are on the guest list.

WE HAVE LIMITED SPACE! GET YOUR TICKET TODAY!

CLICK LINK TO GET YOU TICKET: https://bit.ly/4e4aGYM

LASHCON TICKETS ARE ON SALE

How's business? Feeling burnt out? Wondering how you can get more clients? Looking for what's next in your lash journey?
If this is you, then LASHCON is the event for you. We created this event to help lash artists connect to their lash family, get inspired so they can tackle any troubles they face, and get equipped with business information that will help them take their company to the next level.

LASHCON is the largest lash conference in the world, tailor-made for lash artists like you. Think of it as THE lash homecoming for lash artists, influencers, and lash brands.

We have a 4-month payment plan in place.  Look for the " Partially " button to set up the payment plan.
Tickets are on sale! For more info, go to www.thelashconference.com.
If you are ready to buy, here are the ticket links:

DIAMOND
https://bit.ly/4bpME8b

VIP
https://bit.ly/4a44RaC

GENERAL ADMISSION
https://bit.ly/4a4fHxc

JOIN OUR LASHCAST INSIDER CLUB:⁣⁣⁣

Join the coolest club in the lash industry. You'll receive discount codes for our webinars, trainings, LashCon, and upcoming coaching program. ⁣⁣⁣

Go here to sign up: mailchi.mp/lashcastpodcast.com/lashcon-give-away
⁣⁣⁣
IG: ⁣⁣⁣
@lashcast
@thelashconference.con⁣⁣⁣
Join our free Facebook group: www.facebook.com/groups/lashcastpodcast/⁣⁣⁣
Contact: paul@lashcast.com

371. Beyond the Salon: Nancy Lee's Journey of Business and Family

In this episode, we dive into the inspiring journey of Michelle Sy, owner of Mish Esthetics, who has turned her brand dreams into a reality. Hear firsthand how she started and leveraged her brand to open her first salon. She candidly shares her struggles in running a business, from finding the right location to building a loyal clientele. This episode is packed with valuable insights for anyone looking to navigate the ups and downs of salon ownership.

We also explore her strategies for finding and retaining top talent, ensuring her team stays fully booked, and the importance of regular wellness checks and ongoing training. Whether you're a seasoned salon owner or just starting, this episode offers practical advice and encouragement to help you succeed in the beauty industry. Tune in and learn how to overcome challenges and create a thriving salon business.

Website: https://www.mishesthetics.com/
IG: @mish.esthetics

LAS VEGAS LASH SOCIAL 

Going to the International Beauty Show (IBS) in Las Vegas this June 22-24th? 

You are? Awesome!

You need to come to the Lash Social hosted by Lash Boss Radio and LashCast. There will be food, drinks, music as well as photo ops with all your lash besties. 

PLUS...We will be giving out swag bags to the first 50 attendees from our amazing sponsors!

The party will be in the Sahara Blanca Penthouse...that's right...we are partying in a penthouse in Vegas! 

Here are the deets about the party:

DATE: JUNE 22, 2024
LOCATION: Blanca Penthouse at the Sahara Hotel
ADDRESS: 2535 S Las Vegas Blvd, Las Vegas, NV 89109T
IME: 8pm-12am
COST: $67
THEME: Neon Nights

FUN FACT: Lenny Kravitz designed the suite himself. 

NOTE: We will have a host at the Blanca Tower elevators, where you will be checked in and allowed up if you are on the guest list. 

WE HAVE LIMITED SPACE! GET YOUR TICKET TODAY!

CLICK LINK TO GET YOU TICKET: https://bit.ly/4e4aGYM

LASHCON TICKETS ARE ON SALE

Feeling disconnected from the lash industry? Looking for inspiration? Feeling discouraged about your business?

If this is you, then LASHCON is the event for you. We created this event to help lash artists connect to their lash family, get inspired so they can tackle any troubles they face, and get equipped with business information that will help them take their company to the next level.

LASHCON is the largest lash conference in the world, tailor-made for lash artists like you. Think of it as THE lash homecoming for lash artists, influencers, and lash brands.

We have a 5-month payment plan in place.  Look for the " Partially " button to set up the payment plan.

Tickets are on sale! For more info, go to www.thelashconference.com.

If you are ready to buy, here are the ticket links:

DIAMOND
https://bit.ly/4bpME8b

VIP
https://bit.ly/4a44RaC

GENERAL ADMISSION
https://bit.ly/4a4fHxc

JOIN OUR LASHCAST INSIDER CLUB:⁣⁣⁣

Join the coolest club in the lash industry. You'll receive discount codes for our webinars, trainings, LashCon, and upcoming coaching program. ⁣⁣⁣

Go here to sign up: mailchi.mp/lashcastpodcast.com/lashcon-give-away
⁣⁣⁣
IG: ⁣⁣⁣
@lashcast
@thelashconference.con⁣⁣⁣
Join our free Facebook group: www.facebook.com/groups/lashcastpodcast/⁣⁣⁣
Contact: paul@lashcast.com

370. Michelle Sy's Journey: Building Mish Esthetics & Top Tips for Thriving Salon Ownership

In this episode, we tackle a controversial topic that has shaken the lash community. We discuss the highly disappointing LashFest Conference, which has not only let down many attendees but also caused significant financial strain. Joining us are three brave women who share their personal experiences with Lash Fest: Amber Hope from Hope and Lashes, Ali Lilly from Lash Anarchist, and Noemie Gingras from Velvet Rose Lash.

Listen in as Amber, Ali, and Noemie open up about the issues they faced as well as all the promises that were broken. We also share some important lessons and takeaways from their experiences, offering valuable insights for anyone in the industry. This episode promises to be a revealing and eye-opening. 

If you went to LashFest Toronto, we want to offer you a discount code to LASHCON. We want to give you $250 off a ticket to our event with the hopes you can and redeem your con experience. If you want to come, please email us at paul@lashcast.com your LashFest receipt and we’ll send you a discount code. Hope to see you in October!


LAS VEGAS LASH SOCIAL 

Going to the International Beauty Show (IBS) in Las Vegas this June 22-24th? 

You are? Awesome!

You need to come to the Lash Social hosted by Lash Boss Radio and LashCast. There will be food, drinks, music as well as photo ops with all your lash besties. 

PLUS...We will be giving out swag bags to the first 50 attendees from our amazing sponsors!

The party will be in the Sahara Blanca Penthouse...that's right...we are partying in a penthouse in Vegas! 

Here are the deets about the party:

DATE: JUNE 22, 2024
LOCATION: Blanca Penthouse at the Sahara Hotel
ADDRESS: 2535 S Las Vegas Blvd, Las Vegas, NV 89109T
IME: 8pm-12am
COST: $67
THEME: Neon Nights

FUN FACT: Lenny Kravitz designed the suite himself. 
NOTE: We will have a host at the Blanca Tower elevators, where you will be checked in and allowed up if you are on the guest list. 

WE HAVE LIMITED SPACE! GET YOUR TICKET TODAY!

CLICK LINK TO GET YOU TICKET: https://bit.ly/4e4aGYM

LASHCON TICKETS ARE ON SALE

Feeling disconnected from the lash industry? Looking for inspiration? Feeling discouraged about your business?

If this is you, then LASHCON is the event for you. We created this event to help lash artists connect to their lash family, get inspired so they can tackle any troubles they face, and get equipped with business information that will help them take their company to the next level.

LASHCON is the largest lash conference in the world, tailor-made for lash artists like you. Think of it as THE lash homecoming for lash artists, influencers, and lash brands.

We have a 5-month payment plan in place.  Look for the " Partially " button to set up the payment plan.

Tickets are on sale! For more info, go to www.thelashconference.com.

If you are ready to buy, here are the ticket links:

DIAMOND
https://bit.ly/4bpME8b
VIP
https://bit.ly/4a44RaC
GENERAL ADMISSION
https://bit.ly/4a4fHxc

JOIN OUR LASHCAST INSIDER CLUB:⁣⁣⁣
Join the coolest club in the lash industry. You'll receive discount codes for our webinars, trainings, LashCon, and upcoming coaching program. ⁣⁣⁣
Go here to sign up: mailchi.mp/lashcastpodcast.com/lashcon-give-away
⁣⁣⁣
IG: ⁣⁣⁣
@lashcast
@thelashconference.con⁣⁣⁣
Join our free Facebook group: www.facebook.com/groups/lashcastpodcast/⁣⁣⁣
Contact: paul@lashcast.com

369. Unmasking LashFest: Disappointments, Broken Promises, and Lessons Learned

In this episode, we delve into the world of dry eyes, exploring what causes this common issue and how to effectively treat it. We have the pleasure of interviewing Dr. Janice Luk, who provides expert insights on whether lash extensions could be a culprit behind blepharitis or styes, shedding light on these frequently asked questions. Additionally, we cover the symptoms of dry eyes, helping you recognize and address this condition. Tune in for an informative discussion packed with valuable insights for maintaining eye health!

LAS VEGAS LASH SOCIAL

Going to the International Beauty Show (IBS) in Las Vegas this June 22-24th? 

You are? Awesome!

You need to come to the Lash Social hosted by Lash Boss Radio and LashCast. There will be food, drinks, music as well as photo ops with all your lash besties. 

PLUS...We will be giving out swag bags to the first 50 attendees from our amazing sponsors!

The party will be in the Sahara Blanca Penthouse...that's right...we are partying in a penthouse in Vegas! 

Here are the deets about the party:

DATE: JUNE 22, 2024
LOCATION: Blanca Penthouse at the Sahara Hotel
ADDRESS: 2535 S Las Vegas Blvd, Las Vegas, NV 89109T
IME: 8pm-12am
COST: $67
THEME: Neon Nights

FUN FACT: Lenny Kravitz designed the suite himself. 
NOTE: We will have a host at the Blanca Tower elevators, where you will be checked in and allowed up if you are on the guest list. 

WE HAVE LIMITED SPACE! GET YOUR TICKET TODAY!

CLICK LINK TO GET YOU TICKET: https://bit.ly/4e4aGYM

LASHCON TICKETS ARE ON SALE

Feeling disconnected from the lash industry? Looking for inspiration? Feeling discouraged about your business?

If this is you, then LASHCON is the event for you. We created this event to help lash artists connect to their lash family, get inspired so they can tackle any troubles they face, and get equipped with business information that will help them take their company to the next level.

LASHCON is the largest lash conference in the world, tailor-made for lash artists like you. Think of it as THE lash homecoming for lash artists, influencers, and lash brands.

We have a 5-month payment plan in place.  Look for the " Partially " button to set up the payment plan.

Tickets are on sale! For more info, go to www.thelashconference.com.

If you are ready to buy, here are the ticket links:

DIAMOND
https://bit.ly/4bpME8b
VIP
https://bit.ly/4a44RaC
GENERAL ADMISSION
https://bit.ly/4a4fHxc

JOIN OUR LASHCAST INSIDER CLUB:⁣⁣⁣
Join the coolest club in the lash industry. You'll receive discount codes for our webinars, trainings, LashCon, and upcoming coaching program. ⁣⁣⁣
Go here to sign up: mailchi.mp/lashcastpodcast.com/lashcon-give-away
⁣⁣⁣
IG: ⁣⁣⁣
@lashcast
@thelashconference.con⁣⁣⁣
Join our free Facebook group: www.facebook.com/groups/lashcastpodcast/⁣⁣⁣
Contact: paul@lashcast.com

368. Understanding Dry Eyes: Causes, Treatments, and Lash Extension Risks with Dr. Janice Luk

In this essential episode of our Lash Podcast, we sit down with Chemist Michael Becker to demystify the Modernization of Cosmetics Regulation Act (MoCRA) and its implications for lash manufacturers and distributors.

We discuss:

FDA Registration Requirements: Learn why it's crucial to register with the FDA as a "responsible person" if you're a manufacturer or distributor.
Cosmetics Direct: Michael explains how to detailed product information has to be submitted, including where it's made, product name, category, and contact details.
Annual & Biennial Submissions: Discover the importance of submitting annual product lists, including discontinued items, and biennial submissions if you're a manufacturer.
Reporting Obligations: Unpack the need to report both serious and non-serious adverse events to ensure safety compliance.
Safety Substantiation: Dive into how MoCRA prioritizes safety substantiation, ensuring all products meet rigorous standards.

Whether you're a beauty brand owner, lash artist, or curious about cosmetic regulations, this episode offers invaluable insights to help you stay compliant and thrive in the beauty industry.
LASHCON TICKETS ARE ON SALE

Feeling disconnected from the lash industry? Looking for inspiration? Feeling discouraged about your business?

If this is you, then LASHCON is the event for you. We created this event to help lash artists connect to their lash family, get inspired so they can tackle any troubles they face, and get equipped with business information that will help them take their company to the next level.

LASHCON is the largest lash conference in the world, tailor-made for lash artists like you. Think of it as THE lash homecoming for lash artists, influencers, and lash brands.

We have a 5-month payment plan in place. To get your ticket, you need to pay $156 today. Look for the " Partially " button to set up the payment plan.

Tickets are on sale! For more info, go to www.thelashconference.com.

If you are ready to buy, here are the ticket links:

DIAMOND
https://bit.ly/4bpME8b
VIP
https://bit.ly/4a44RaC
GENERAL ADMISSION
https://bit.ly/4a4fHxc

JOIN OUR LASHCAST INSIDER CLUB:⁣⁣⁣
Join the coolest club in the lash industry. You'll receive discount codes for our webinars, trainings, LashCon, and upcoming coaching program. ⁣⁣⁣
Go here to sign up: mailchi.mp/lashcastpodcast.com/lashcon-give-away
⁣⁣⁣
IG: ⁣⁣⁣
@lashcast
@thelashconference.con⁣⁣⁣
Join our free Facebook group: www.facebook.com/groups/lashcastpodcast/⁣⁣⁣
Contact: paul@lashcast.com

262. Otto Mitter Explains How Educational Marketing Can Grow Your Business

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