In this milestone 100th episode of The HealthTech Marketing Show, I reflect on the journey to reach this point and share something we've never done before—opening up about what we've been building at Health Launchpad with AI. 

The first episode launched almost four years ago with my friend Ben Person, and while there have been challenging moments where I considered stopping, the encouragement from listeners has made it all worthwhile. I'm grateful to HIMSS for their early support and to Healthcare Now for recently joining their syndication network, which has significantly boosted our reach.

Today's episode is special because I'm pulling back the curtain on Health Launchpad's AI transformation. Drawing from our Healthech Marketing Network survey, we discovered that while 98% of healthtech marketing teams use AI, only 7% have a strategic roadmap for it. About six months ago, we realized we were in the same boat, using AI tactically without a clear strategy. 

Since then, we've developed a comprehensive approach, which I dive into in this episode.

I also share what I learned at MAICON. This annual AI conference for marketers was mind-blowing. It was both the most exciting event I have been to and the most terrifying.

We are on a mission to use AI to help our clients grow their business. I'm incredibly proud of how our team has embraced this transformation, and I want to extend an offer to anyone wrestling with their AI strategy. Book a call with me to discuss your journey. No sales pitch, just a conversation to share ideas and perhaps provide some guidance as you navigate this exciting but challenging landscape.

Key Topics Covered

• "(00:00:00)" Introduction to Episode 100

• "(00:01:00)" The Healthech Marketing Show Origin Story

• "(00:04:00)" Health Launchpad's AI Announcement

• "(00:05:00)" Healthtech Marketing Network AI Survey Results

• "(00:07:00)" AI as Career Opportunity and Threat

• "(00:09:00)" The Disruption Wave and Changing Buyer Behavior

• "(00:10:00)" Our Three-Part AI Strategy Framework

• "(00:12:00)" Andrew Robertson on AI and Creativity

• "(00:13:00)" Making Work Easier with AI

• "(00:14:00)" Making Output Better - Beyond Average Information

• "(00:16:00)" Introducing the HLP BrAIn

• "(00:18:00)" Benchmarking AI-Enhanced Expertise

• "(00:20:00)" Custom GPTs and AI Agents

• "(00:22:00)" New AI Service Offerings

• "(00:23:00)" Team Transformation and Looking Ahead

References:

• Total Customer Growth Book

• Adweek’s article on why AI will unleash creative talent

• Podcast on AI-First Marketing at Scale

• AI Generated Commercial by PJ Ace

If you are interested in discussing this or any other topic, let's have a chat.  Reach out to me directly to schedule a no-obligation discussion. This isn't a sales call, but rather an opportunity to talk through your questions and challenges.

Follow me on LinkedIn.

Subscribe to The HealthTech Marketing Show on Spotify or watch us on YouTube for more insights into marketing, AI, ABM, buyer journeys, and beyond!

Thank you to our presenting sponsors, HIMSS, a leader in advancing health equity, digital innovation, and data-driven care through technology, policy, and community collaboration. And also HealthcareNOW, 24/7 expert shows, interviews, and podcasts, powering healthcare leaders with innovation, policy, and strategy insights.