As influencers in the New Media Machine, we can’t win the game for attention alone. We need allies to help us accomplish our mission. What are the three kinds of allies you need in your business? Why should the bulk of our critical media options be done inhouse, and what are the steps you need to take to make that happen? How do new media marketing managers help us in our mission to win attention? In this episode, I talk about how to build your business with the right allies and activities.