There is currently, as well as historically a scarcity of Black talent in the communications/marketing industry.   One cause is a lack of awareness of the sector among black students, as former Black generations haven’t worked in the industry.  This paired with a lack of representation among senior team members often make Black professionals feel as though “I’m not welcome/comfortable here since no one looks like me.”   

A lack of Black representation means a lack of diversity of lived experiences, and hinders the evolution of the communications industry.