Our Audiences Crave Clarity

Napoleon Bonaparte made three requirements of all his couriers. For anyone trusted to carry Napoleon’s orders across the battlefield or throughout his kingdom, these were the three requirements:

Be clear.

Be clear.

Be clear.

One of the most successful military leaders in the history of the world knew the value of clarity.

As rising thought leaders, we must place the same value of clarity on our message.

What does my audience absolutely need to understand about my message?

This means we need to be ruthless with our editing, vigilant with our posts, and dialed in when it comes to knowing our audience.

The clearer we are with our message, the more effective our message will carry across different channels and conversations to the people we want to reach.

Today is about clarity with your audience. Be clear. Be clear. Be clear. And go change someone’s world with your message today.

Copy and Content for Thought Leaders is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to the Copy and Content for Thought Leaders Flash Briefing by visiting bit.ly/CopyContentFlash and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”