William discusses the identity statements, the "I am" statements we think/say to ourselves thousands of times a day. William explains how these statements are linked to our bad habits and that no matter how bad a habit is, it always has benefits. Once we completely and accurately understand the good and bad sides to a habit and find new ways to achieve the benefits we are getting, it becomes easy to change. William uses an example from a client to dissect and change broken and unhealthy "I am" statements. Please visit www.theinevitableyou.com for more information on The Inevitable You coaching system and sign up for your 2 week FREE trial of our website membership where you can access hundreds of hours of content just like this!