The Midrash tells us something fascinating about the snake that lured Adam and Havah to sin, encouraging Havah to eat fruit from the forbidden tree, after which she shared some of the fruit with Adam. This snake, the Midrash relates, was previously the greatest servant man ever had. It would go to distant lands, find beautiful gems, and bring them to Adam. Meaning, the same snake that enticed Adam and Havah to sin was also their greatest helper, who brought them precious diamonds! How do we explain these two sides of the snake – how on the one hand, it helped Adam and Havah, but on the other hand, it brought about their downfall? We might find the answer in another source that talks about snakes and diamonds. The Gemara, in Masechet Baba Batra (74b), tells the story of people traveling on a ship who saw a precious diamond surrounded by a snake. A diver brought the diamond onto the ship, but the snake then came to devour the entire ship. A bird flew down and bit the serpent's head. Then another snake came to devour the ship, but it, too, was killed. This repeated itself several times. The Malbim explains the symbolism of this story. We are created as "diamonds." We are created with a soul that is pure and pristine, with which we are to live a pure and pristine life. The problem is the "snake" that comes and ruins everything, by attacking our pure minds. And each time we manage to defeat the "snake," it comes again, and again. This "snake" is our imagination. As the Midrash tells us, the imagination is our most valuable asset, which brings us precious "gems." Nothing was ever built, created or innovated without imagination. Our imagination is what enables us to see what can be made, to see what we can become, to see what we can create, which is the first critical step toward achievement. Because of our imagination, we have dreams and ambitions that propel us forward and drive us to work and accomplish great things. But like the snake, our imagination can also bring about our downfall. Here's a simple example. We hear about a friend's son or daughter who is about to get engaged, and we feel overjoyed for that friend. But days and weeks go by, and we don't receive an invitation. Our imagination starts running wild. We start thinking that this friend is upset because of this or that, or just plain forgot about us, even though we made a point of inviting that friend to all our events. This invitation that doesn't arrive becomes like a serpent, a monster in our minds, that devours us and takes all the "diamonds," all our purity and goodness. We are consumed by resentment and hostility – all because of our imagination – for in truth, that young man or woman did not get engaged… The entire field of advertising is based on this realization of how the human imagination works. Colorful billboards put images in our minds that fester. We see a model wearing certain clothes – and we think of ourselves looking just as good. We see an advertisement for a blissful vacation spot – and we imagine ourselves experiencing that bliss. We see an advertisement for a car – and we imagine ourselves driving that car while our neighbors look on with envy. This is how the snake succeeded in luring Adam and Havah. It made them imagine unbridled bliss that they would experience if they ate the forbidden fruit. Most human vices work the same way. We are tempted not by the thing itself, but by our imagination, which deceives us into thinking that we will experience unparalleled joy and contentment if we do whatever it is we feel tempted to do. Our imagination can bring us precious diamonds – helping us rise to great heights and accomplish amazing things, but it can also ruin us by fooling us into looking for joy and satisfaction in the wrong places. The story of Adam and Havah teaches us that we need to keep our "snake" in check. Our imagination is both our best friend and our worst enemy. We must use it wisely – to dream, to aspire, to set bold and ambitious goals, to strive for greatness, but not to feel jealous, angry, embittered, or greedy. Let's imagine ourselves doing great things and becoming great – and then focus our attention on getting there.