Jaro is a “Gamified Crowd Funding Platform” that launched in April this year. Users of Jaro pay to play in the knockout tournament for a cash prize that is split between charitable causes and one lucky winner. Chris will take you through the Journey from the first patent lodgement in 2008 through Jaro’s launch in 2013 and beyond: How they got started, how they got stuck and how they learned from failing fast and failing hard. They’ll wrap up with lessons learned after launch.