Scott McCorkle, CEO, Salesforce Marketing Cloud joins us for a special episode. We talk to Scott about the marketing trends and challenges he expects in 2016. We also ask Scott: What are the unique career skills today's marketers need? What are the cornerstones of an effective customer journey strategy? How are the world’s best marketers acquiring and using data to engage customers better — and getting better results? It’s all in this memorable edition of the Marketing Cloudcast.