::: However, entrepreneurs think they can do better with slogans and catchphrases. We ignore the time-skating power of narratives (story fable anecdote) to attract others ... and trade that power for marketing malarkey like "treating people right" or "here have a coupon." :::

Sean Buvala at morethanspeaking.com 

Toothbrush Photo by Anne Nygård on Unsplash