I'm a big believer in using direct mail in prospecting strategies but it doesn't mean I always get it right. Partnering with Joey Wood from InsideSales.com we ran a test with one of our direct mail campaigns and it completely failed. We called it the Magic Eight Ball Play

Our Direct Mail Campaign That Completely #FAILED

So the question is this, how do entrepreneurial sales people like us, who have traditionally sold alone and used gut and intuition to hit their number, take their innate talents and begin selling using science, technology, and the secrets of thousands who have done it before---to crush their quota and change the world. That is the question and this podcast provides the answers.

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Our Direct Mail Campaign That Completely #FAILED

Our Direct Mail Campaign That Completely #FAILED