<p>The Fertile Ground Team unpacks the ethos and core values of the company and describes how these concepts drive the decision-making and planning for the brewery. Cultivating a community is a focal point at the brewery, from engaging people in the tri-county area around Jackson, Mississippi and inviting travelers who stop at the brewery on their way elsewhere.</p>

The Fertile Ground Team unpacks the ethos and core values of the company and describes how these concepts drive the decision-making and planning for the brewery. Cultivating a community is a focal point at the brewery, from engaging people in the tri-county area around Jackson, Mississippi and inviting travelers who stop at the brewery on their way elsewhere.

Our Ethos and Core Values

Cultivating a Craft is a real time account of the launch of Fertile Ground Beer Co., a brewery-in-planning in Jackson, Mississippi set to open in 2021.  In each episode, the founders of FGBC take you on their journey and highlight integral facets of opening any startup business including defining your “why”, building a team, and developing a brand. This 10 episode season starts with the idea of a brewery, and ends with the sharing of a cold beer in the newly-opened Fertile Ground Beer Co. taproom. Join us as we discuss the journey from start to finish.

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Cultivating a Craft is a real time account of the launch of Fertile Ground Beer Co., a brewery-in-planning in Jackson, Mississippi set to open in 2021. In each episode, the founders of FGBC take you on their journey and highlight integral facets of opening any startup business including defining your “why”, building a team, and developing a brand. This 10 episode season starts with the idea of a brewery, and ends with the sharing of a cold beer in the newly-opened Fertile Ground Beer Co. taproom. Join us as we discuss the journey from start to finish.

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Our Ethos and Core Values

Our Ethos and Core Values