Our Goals for 2015 (Q1 Progress) – WPCAST040

Now that the first quarter of 2015 is over, we talk about our progress on our goals for the year.

The Core

We previously discussed our 2015 goals in episode 30. This is our progress so far, after Q1:

* Business financial

* Doug: Double revenue, recurring revenue, and profit

* Status: Revenue is currently on track to be less, but recurring revenue and profit are up

* Plan: Concentrate on website in a day packages, new SaaS

* David: Double Easy Pricing Tables revenue

* Significantly increase LTV by experimenting with pricing, info products

* Figure out additional channels for Easy Pricing Tables (affiliates, biz dev)

* Status: Done (big difference was v2.0, not much going on in terms of channels and LTV)

* Plan: Later this year, release v3.0: new UI, better shopping cart integrations (and opportunities for cross promotions), more designs

* Business development

* Doug: Launch at least 2 premium plugins

* Premium version of iTunes podcast review plugin?

* Audio player styling plugin?

* Multisite management plugin?

* Status: In progress – working on podcast review SaaS

* Plan: Launch within a month or so, maybe do the premium plugin in Q3

* David: Get traction with Easy Opt Ins

* In repository, affiliates

* Possible rebranding/renaming

* Build it to the level where it can support a full-time developer

* Status: Not there yet, but made significant progress, rebranded

* Plan:

* Product roadmap:

* 1.3 Analytics, mobile popups, offers

* 1.4 UI overhaul

* 1.5 Integrations and targeting

* 1.6 New designs and more advanced features

* Marketing

* Content marketing

* PR

* Affiliates

* Publish additional plugins, 1 or 2 in Q2

* Content

* Doug: Produce 100 pieces of content for the year (podcast episodes, blog posts, etc.)

* Status: Fail – just 8 (WPcast)

* Plan: Probably not going to meet the goal, not the right use of effort

* David: 5X our WPcast downloads, promote the podcast, USP, differentiate

* Status: Fail

* Plan: 2 pieces of content per week (starting a new podcast – marketing podcast with limited episodes)

* Health

* Doug: Run a marathon in under 3:45

* Status: Fail – didn’t run any marathons this year

* Plan: 1 or 2 in Oregon this year

* David: Work out 5 times/week (StrongLifts, yoga)

* Status: Fail – only worked out 3x/week

* Plan: Continue StrongLifts, work on yoga and mobility

* Reading

* Doug: Read 50 books

* Status: Not on track – just 7

* Musashi

* Zero to One

* Traction

* Plan: Continue

* David: Read 30 minutes/day

* Status: Probably reached 30 minutes/day on average, completed 10 books

* A Guide to the Good Life

* Stranger in a Strange Land

* Plan: Keep going

What are your goals and progress for 2015? We’d love to hear what you have to say in the comments below!