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Our Interview w/ Diana Qiao
In this engaging conversation, Diana Qiao, CEO of Otaku, shares her journey from being an intellectual property attorney to leading a successful anime merchandise brand. The discussion delves into the intricacies of licensing, the unique approach Otaku takes in creating products that resonate with fans, and the challenges faced in the anime merchandise industry. Diana emphasizes the importance of quality, creativity, and understanding consumer behavior, while also expressing her aspirations for Otaku's future growth and community engagement.
Our Anime Show Socials:
š· Instagram - @ouranimeshow
https://www.instagram.com/ouranimeshow/
š„ TikTok - @ouranimeshow
https://www.tiktok.com/@ouranimeshow
Chapters:
00:00 Introduction to Otaku and Diana Qiao
01:54 The Journey of Starting Otaku
05:24 Understanding Intellectual Property and Licensing
10:24 What Makes Otaku Unique
14:45 Diana's Transition from Lawyer to Entrepreneur
19:55 Current Roles and Responsibilities at Otaku
21:17 Managing Creative Projects and Collaborations
22:08 Navigating the Licensing Process
24:49 Understanding the Role of Sub-Licensees
26:49 The Importance of Approval Reps
28:32 The Production Committee's Influence
30:09 The Challenges of Timelines and Approvals
32:21 Overcoming Language and Cultural Barriers
35:50 Choosing Which IPs to License
39:20 Consumer Behavior Among Anime Fans
43:09 Feedback and Product Development
45:12 Customer Feedback and Product Development
51:31 Navigating Licensing and Product Categories
01:00:16 Future Aspirations for Otaku Products
Takeaways:
- Diana and her husband started Otaku during the pandemic, driven by their passion for anime.
- Intellectual property is crucial in the anime merchandise industry, requiring proper licensing.
- Otaku aims to create products that fans genuinely love and connect with.
- Diana's background as an IP attorney has greatly influenced her approach to business.
- Consumer behavior shows that anime fans prioritize price and aesthetics over official status.
- Feedback from fans is essential for product improvement and development.
- Diana emphasizes the importance of quality in merchandise to satisfy discerning anime fans.
- Otaku's future plans include expanding product lines and engaging with the anime community at conventions.
- The anime merchandise market is competitive, with many players vying for attention.
- Diana's journey reflects the challenges and rewards of entrepreneurship in a niche market.
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By Bingemonster & Agreenqueen
4.4
1010 ratings
In this engaging conversation, Diana Qiao, CEO of Otaku, shares her journey from being an intellectual property attorney to leading a successful anime merchandise brand. The discussion delves into the intricacies of licensing, the unique approach Otaku takes in creating products that resonate with fans, and the challenges faced in the anime merchandise industry. Diana emphasizes the importance of quality, creativity, and understanding consumer behavior, while also expressing her aspirations for Otaku's future growth and community engagement.
Our Anime Show Socials:
š· Instagram - @ouranimeshow
https://www.instagram.com/ouranimeshow/
š„ TikTok - @ouranimeshow
https://www.tiktok.com/@ouranimeshow
Chapters:
00:00 Introduction to Otaku and Diana Qiao
01:54 The Journey of Starting Otaku
05:24 Understanding Intellectual Property and Licensing
10:24 What Makes Otaku Unique
14:45 Diana's Transition from Lawyer to Entrepreneur
19:55 Current Roles and Responsibilities at Otaku
21:17 Managing Creative Projects and Collaborations
22:08 Navigating the Licensing Process
24:49 Understanding the Role of Sub-Licensees
26:49 The Importance of Approval Reps
28:32 The Production Committee's Influence
30:09 The Challenges of Timelines and Approvals
32:21 Overcoming Language and Cultural Barriers
35:50 Choosing Which IPs to License
39:20 Consumer Behavior Among Anime Fans
43:09 Feedback and Product Development
45:12 Customer Feedback and Product Development
51:31 Navigating Licensing and Product Categories
01:00:16 Future Aspirations for Otaku Products
Takeaways:
- Diana and her husband started Otaku during the pandemic, driven by their passion for anime.
- Intellectual property is crucial in the anime merchandise industry, requiring proper licensing.
- Otaku aims to create products that fans genuinely love and connect with.
- Diana's background as an IP attorney has greatly influenced her approach to business.
- Consumer behavior shows that anime fans prioritize price and aesthetics over official status.
- Feedback from fans is essential for product improvement and development.
- Diana emphasizes the importance of quality in merchandise to satisfy discerning anime fans.
- Otaku's future plans include expanding product lines and engaging with the anime community at conventions.
- The anime merchandise market is competitive, with many players vying for attention.
- Diana's journey reflects the challenges and rewards of entrepreneurship in a niche market.