Welcome to WomenShare: a marketing guide for women in financial services. In this inaugural episode of the podcast, hosts Joanna Ehresman and Leah Alter want to bring you into the background of this show: why we’re launching it, who it’s for, and what we hope you, as a listener, will be able to take away from each episode. 

In this episode, you’ll hear about our personal journeys in the financial services world, including our similar transitions from the corporate financial world to launching each of our marketing consultancies. We discuss the ups and downs of our careers, the challenges of merging practices with corporate branding, and the importance of teaching women to fish in this industry.

But it's not just about our stories. We are committed to providing actionable insights and takeaways for you. Today, we’re focusing on the pragmatic side of marketing and encouraging you to make the most of each episode by implementing the lessons learned into your own careers.

Stay tuned as WomenShare introduces guests from different areas of the industry and covers a variety of topics related to marketing and growth. We are here to celebrate, inspire, and empower women in the financial services industry. So, join us on this exciting journey, subscribe to WomenShare, and let's start changing the narrative together.

Key Takeaways:

1. The importance of creating your own definition of success in the financial services industry. We share our own definitions of what success means to us, highlighting the need for individuals to define their own path rather than conform to traditional expectations.
2. The power of sharing authentic experiences and lessons learned: In order to help others navigate the industry, it’s important to be open and transparent about the challenges faced and the lessons learned along the way. This sharing of experiences can create a support network and provide valuable insights for others in similar situations.
3. Take action in marketing: Being knowledgeable and educated is important, but taking action is even more crucial. Start implementing marketing strategies rather than just learning about them, as hands-on experience is the best way to become a better marketer.
4. The significance of women's influence in the industry: WomenShare aims to increase women's influence in the financial services industry. We believe that by amplifying the voices and perspectives of women, positive outcomes will be achieved for both clients and professionals in the field.
5. Embracing imperfection and the importance of feedback: We all know the struggle of perfectionism and the fear of putting work out there. Embrace imperfections and be open to feedback, as this allows for growth and improvement.