While many have already started the vaccination process, there is currently a general lack of confidence. Overall, 40% of the U.S. public have expressed concerns, ranging from “skeptical” to “open but uncertain,” about getting vaccinated. The Ad Council and COVID Collaborative are leading a massive communications effort to educate the American public and build confidence around the COVID-19 vaccines. Find out more about those efforts on the next Our Ohio Weekly.

Guests: Hannah Lipps, Rural/Conservative Consultant, The Ad Council

Charysse Nunez, Insights and Strategy Consultant, The Ad Council