Episode Overview
In Episode 19, Krista Olien and Leigh Thomas sit down with Graham Haldeman, CEO and General Manager of HUB Parking Technology North America, to discuss his journey from valet operations to parking technology leadership.
Graham shares how experience across hospitality, universities, healthcare, airports, and parking operations shaped his approach to leadership and technology. The conversation explores connected platforms, integrations, AI, clean data, customer choice, and why people must remain at the center of every solution.
Graham also shares his vision for an industry that extends beyond gates, tickets, and payments toward a more connected customer and operational experience.
Why This Matters
Parking technology is advancing quickly, but more tools do not always create a better experience.
Disconnected systems, poor data, and overly complicated solutions can create new challenges. This episode explores why technology should simplify operations, improve customer service, and support better decisions.
What You’ll Learn
- How Graham advanced from valet operations to technology leadership
- Why connected systems and vendor collaboration matter
- Where AI helps and where human judgment is still essential
- How leadership and customer service influence successful organizations
Key Takeaways
- Technology should simplify the parking journey
- AI is only as useful as the data supporting it
- Open integrations preserve customer choice
- Strong leadership listens to employees at every level
Episode Breakdown
00:25 Graham’s parking career
02:10 Mentors and industry relationships
04:35 Technology’s growing role
06:30 Vendor collaboration and integration
09:00 Customer choice and disconnected systems
10:20 AI, machine learning, and clean data
13:50 Turning data into useful information
17:50 Customer service and technology
18:45 HUB’s connected-platform approach
20:05 FAAC and HUB’s global perspective
21:30 Building industry collaboration
25:05 Global parking trends
30:10 Leadership and employee engagement
33:20 Graham’s vision for parking
About the Guest
Graham Haldeman CEO and General Manager of HUB Parking Technology North America. Graham began his career as a valet and has held roles across parking operations, hospitality, healthcare, universities, airports, and technology. He now leads HUB’s North American organization with a focus on connected technology, customer experience, and collaboration.
About the Hosts
Krista Olien President of TPN Consulting and host of the podcast.
Leigh Thomas Project Manager at TPN Consulting with a background in mathematics, data analysis, and operational performance.
Listen & Follow
Catch the full episode on Apple Podcasts, Spotify, and YouTube.
Connect with TPN Consulting
Visit: https://www.parkingnetwork.com
Follow TPN on LinkedIn and Instagram for industry insights, podcast updates, and more.