Our Planet and Our Plant with OP Innovates, Keith Butler. With 40+ years serving the cannabis industry and 20+ years developing consumer products, Keith leads formulations for the company and helps them achieve their goals. OP innovates is a formulations company dedicated to delivering the world’s most effective cannabinoids. Using Op's patent-pending delivery method, termed Nature's Delivery System, its products provide unmatched absorption of cannabinoids, omegas, and some vitamins, improving results and experience.