Ben Pearson and I kick off 2025 by chatting about our predictions and observations for B2B buying, marketing, and sales this year.

We discuss topics like LinkedIn's evolution, the future of PLG motions (expanding beyond just free trials), how marketing may change with the rise of specialized freelancers, customers getting involved earlier in the buyer journey, and if competitors will ever join together to help educate the market.

Ben drinks an On The Rocks premixed cocktail (Old Fashioned) 🥃

I drink tea 🫖