We are not able to find out the exact reasons. In this context there is an other side of Social Media impact and cascading effects which was discussed in our Review on Finger Tip Web Series Review.  Link given below 

Pls. hear Finger Tip Web Series Review

https://podcasts.apple.com/us/podcast/%E0%AE%A4%E0%AE%AE-%E0%AE%B4-review-on-zee-5-finger-tip-tamil-web-series/id1492928782?i=1000460828964

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