In episode #8, we talk about the marketing advice that we think could use some improvement, and we share alternatives for generating more leads and clients for your business.

TIME-STAMPED SHOW NOTES:

[01:11] The problem with most marketing advice

[04:15] Marketing pet peeve #1: Facebook ads

[05:35] What to do instead of jumping in on Facebook ads

[07:21] Marketing pet peeve #2: surveys

[09:42] An alternative to surveys

[10:53] Variations of surveys

[13:27] Marketing pet peeve #3: adding people to your email list

[15:54] What to do instead of adding people to your email list

[17:26] Marketing pet peeve #4: free lead magnets

[18:02] What is a lead magnet?

[19:00] What’s wrong with lead magnets

[21:24] What’s working now to attract leads

[28:05] Marketing pet peeve #5: experiment with new strategies

[29:17] An alternative to new strategies

[30:06] Marketing pet peeve #6: work for free

[32:30] An alternative to working for free

[34:06] Final thoughts

[36:42] Bloopers

RESOURCES MENTIONED IN THIS EPISODE:

• Derek Halpern’s Social Triggers
• Interact quiz creator
• FCT’s CAN-SPAM Act guidelines

WE WANT TO HEAR FROM YOU:

What should we talk about next? Please tell us in the comments below or email us at [email protected].

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