On this week’s Our Voices, we discuss the role that women are playing in shaping Africa’s tourism industry through several initiatives that are spotlighting the continent’s diverse wildlife, ancient history and safari experiences.

The Brookings Institute and several international research organizations say Africa’s tourism industry is projected to generate at least $261.77 billion by 2030. Watch this week’s Our Voices to learn more about the role that women are playing to help the continent reach that benchmark.