There are a bunch of different approaches to podcasting; but they aren't all equal when it comes to converting beliefs over time, creating demand for coaching, consulting and creative services, so we can lead people to results we promise. In order to achieve this, what is the most effective and sustainable strategy? What are the 3 types of podcasts that work well to help you achieve authority, and build relationships through podcasting? Why should we approach podcasts from the perspective of a colleague and not an interviewer? On this solo episode, I share the podcasting formula that helps coaches and consultants achieve amazing results.