Will Schenk, Cofounder of the product engineering firm, HappyFunCorp, based in Brooklyn, New York, talks about his company's role in facilitating new product development. Do you have a great idea for an app and there's nothing like it on the market? Have you been "spinning your wheels" trying to get some heavy-duty functionality built into a client's website? Do you need some back-end client-management tools to eliminate agency workload bottlenecks?

Or, is your client struggling with a product development/manufacturing snafu? Release date delays can cause "hurry up and wait" headaches for marketing. Your client may miss the optimal marketing season for his product (Santa Mouse toys will not have much market in January). After years of work, your client could lose the first mover advantage. As a marketer, you know your success is closely aligned with that of your clients. What do you do when your client's success is beyond your control?

You think like a marketer . . . out of the box.

HappyFunCorp's team of engineers helps early stage startups, people with a specific ideas, or larger companies trying to build the first version of a product by:

• Clarifying the vision,
• Identifying objectives,
• Defining scope,
• Optimizing user experience design,
• Streamlining the development process to cut costs,
• Leading the iterative process of product design and development by:
• • Utilizing demo-driven engineering to distill product concept essentials
  • Discovering, defining, and redefining the solution that best meets the client's needs/budget
  • Pruning non-productive branches early on in the process to eliminate wasted time/effort/$$
  • Adjusting the development path as the product and the client's needs are better fleshed out.
• Branding and deployment

Will notes that the best solution is often not a given "thing" on a particular platform. Engineering development/client teams may conclude that the function of a "thing" better meets the desired objectives on a completely different platform than first envisioned.

Will can be reached by email at: [email protected], through a contact form on the website at: https://happyfuncorp.com/, and on Twitter.