Jen DeVore Richter is the former head of advertising and consumer research for NASA at Kennedy Space Center. While at NASA, she implemented their very first direct-response TV campaign helping to make KSC one of the Top-5 most visited tourist attractions in Florida.

Jen made the switch from marketing executive to entrepreneur in 2003 and last year was awarded "Innovator of the Year" for excellence in Business Coaching for her programs "Boss Women Rock" and "Instant Media Mogul" among others.