In episode three of the Revenue Rehab podcast, ‘’Out With The Old...Or Not: Change Management’’, Brandi Starr was joined by Tiffany Chisholm Okirika, award winning marketing technology leader, and founder and CEO of Skyspace Global, a marketing technology firm. In this episode, Tiffany brings a unique perspective of how to avoid resistance to change within an organization. Tiffany discusses how a lack of communication with the people who are involved with change is often the root cause of resistance. Tiffany and Brandi also discuss the reluctance to change to new technologies, particularly pertaining to people who are experts in a certain platform, and who view a migration to another technology as a threat to their job security. Tiffany emphasizes the importance of realizing that change management is not necessarily a rip and replace method - it’s ultimately a method of improvement.

A podcast full of solid advice from a seasoned MarTech pro, you won’t want to miss this episode!

Links:

• Connect with Tiffany on Twitter and Instagram
• Find out more about Skyspace Global on their website

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