In today's fast-paced business environment, companies that move slowly are at a significant disadvantage. In order to remain competitive and successful, businesses must be able to quickly adapt to changes in the market and respond to the needs and demands of their customers. If a company is unable to keep up with the pace of the market, they will be left behind by their more agile competitors. This can result in declining sales, decreased market share, and ultimately, the failure of the business.