Today we cover what NOT to do with your clothing, accessories, or jewelry business. There's so much advice out there about starting a growing a fashion business and a lot of it is outdated and unrealistic.  We discuss: 

• are fashion shows a waste of time and money or good for getting exposure?
• designing for seasons & sticking to a fashion calendar
• how some fashion designers are actually planning for your products to become obsolete quickly
• creating full fashion collections vs. dropping new products when you want to
• professional, slick photoshoots vs. user generated content & customer pics
• carrying inventory and finding customers to buy it

**This topic was inspired by Steve Chou of "My Wife Quit Her Job" and his episode about Outdated Ecommerce Tips. Thanks, Steve!