<p>Turns out that billboard you ignored on the way to Pret is doing more for your brand than your entire Meta strategy.</p>

Turns out that billboard you ignored on the way to Pret is doing more for your brand than your entire Meta strategy.

Outdoor Advertising Just Body-Slammed Digital and TV

A brutally honest, weekly audio roundup of what’s actually happening in media, marketing, and programmatic.

Writtenby industry insider David Sargant, The AdTech Journal is your sarcastic sidekick through the week's chaos — decoding walled gardens, dodgy benchmarks, regulation roulette, and the slow death of cookies (again).

If you're a media buyer, planner, strategist, or just someone who’s ever had to explain to a client what a DSP is — this one’s for you.

Think: The Drum meets Ricky Gervais

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A brutally honest, weekly audio roundup of what’s actually happening in media, marketing, and programmatic. Writtenby industry insider David Sargant, The AdTech Journal is your sarcastic sidekick through the week's chaos — decoding walled gardens, dodgy benchmarks, regulation roulette, and the slow death of cookies (again). If you're a media buyer, planner, strategist, or just someone who’s ever had to explain to a client what a DSP is — this one’s for you. Think: The Drum meets Ricky Gervais

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Outdoor Advertising Just Body-Slammed Digital and TV

Outdoor Advertising Just Body-Slammed Digital and TV